SHS Branding Guide
Brand Guidelines
The Sunnyside High School Blue Devil logo is a protected brand mark and a key element of our school’s visual identity. Maintaining the integrity of this logo is essential to preserving the tradition, pride, professionalism, and recognition associated with Sunnyside High School and the Sunnyside Unified School District.
Unauthorized, altered, or distorted versions of the Blue Devil logo, including the mascot, must not be used under any circumstances. These include, but are not limited to:
Improper Usage Guide Branding Quick Guide SUSD Branding
- Modifying the logo’s proportions, colors, or typography
- Adding outlines, effects, gradients or colors
- Replacing or redrawing the Blue Devil illustration
- Combining the logo with other graphics, mascots, or text treatments
- Using clip-art, internet-sourced, or AI-generated “Blue Devils”
- Recreating the logo from scratch or tracing it from low-resolution images
All versions of the logo must come directly from the official Sunnyside High School Brand Guide provided by the SUSD Communications Department. Any logo or graphic not included in that kit is considered non-compliant and strictly prohibited.
To request approved files or confirm proper usage, contact the SUSD Communications Department before publishing or producing any materials featuring the Sunnyside High School Blue Devil brand.
For questions or file requests, contact:
SUSD Communications Department
520.545.2086
Our Color Logos
To download our color logos please select the desired format link above each logo version.
Ex. EPS | JPG | PNG. All files have a transparent background except JPG.

Primary Logo

Secondary Logo

Varsity Logo

Pitchfork Logo

Pitchfork Reversed Outline Logo
Our Colors
In addition to our logo, color is the second most recognizable aspect of our identity. Utilizing these colors appropriately and consistently creates an additional layer of recognition and coherence.
Sunnyside Blue
CMYK: 100/86/0/0
PMS: 293
HEX: #003da7
White
CMYK: 0/0/0/0
HEX: #FFFFFF
Our Fonts
SUSD’s official fonts should be used consistently throughout all communication materials and should not be substituted. Proxima Nova is used for headlines and titles. The feel is clean and when used in upper case, its effect is unmistakably Sunnyside. Our secondary font is Merriweather, and may be used in body copy.
Proxima Nova used for Headers and Sub-headers.
Merriweather used for body copy.



